HOW BOTH PUBLISHERS AND ADVERTISERS CAN USE UNITY ADS TO THEIR BENEFIT
Advertisements are a major source of revenue for app and game developers alike. According to a recent report, experts estimate that mobile advertising spending will hit $240 billion in 2020.
This is good news for developers and advertisers alike. For developers, it means increased revenue from their games and applications. For advertisers, it means that with the right kind of ads, used in the right games and apps, they can reach the right audience.
But managing all the ads, whether you are a publisher or an advertiser is not easy. It will be hard to track everything and make sure everything is in functioning order.
This is where Unity comes in.
Unity is a popular and robust game engine that has an advancement ad management system. To developers/ publishers, it provides a huge set of tools to configure the ads they want to show in their game. To advertisers, it opens up a world of games and applications, where they can showcase their various ads and reach their audience.
Let’s have a look at how this works out:
For Publishers
Using Unity, publishers/ game developers can manage and track the ads that will be shown in their games/ applications.
Unity provides a dedicated dashboard from where publishers can manage all the advertisement activities within their games and applications. This dashboard gives a set of options to manage how and what advertisements will be shown in their products.
Among them is the option to choose between various ad types. Because as a publisher, you have the option to show different kinds of ads within your game. These range from high-end augmented reality ads, video ads, banner ads, end cards, etc. From the dashboard, you can configure which of these types of ads you want to showcase in your game/ application.
Another option is targeting. This option allows you to further narrow down the type of ads that will be shown in your game by their type of content. For instance, if your game is targeted towards children, then it makes sense for you to exclude advertisements from certain categories from appearing in your game. And Unity allows doing just that. You can also set up specific targeting options for the separate platforms in which your game/ app will be released.
Lastly, you can choose ad placements. Placements are events that trigger when a particular ad will appear in your game/ application. If you set-up an ad placement between in-game levels, those particular ads will appear once your user finishes up a level. This allows you to strategically place ads in a way that does not hinder the user experience but still allows you to gain revenue.
To maximize revenue further, you can also periodically evaluate the performance of advertisements in your game from the dashboard itself. From there, you can get in-depth details like the amount you have received from ads in a particular time and other performance metrics. Based on these details, you can further optimize the ads within your game so that you gain the maximum revenue.
For Advertisers
Unity also gives advertisers a similar set of tools. This includes the option to start and run ad campaigns.
To start, advertisers can create a creative pack. A creative pack contains various types of content that they can use as their ads. This can be banner ads, video ads, end cards, etc. Once they create them, they can add them all to Unity.
Then, they can target their ad to various demographics. They can filter by various metrics like age, target device, and more. This allows them to make sure their ad is seen only by the right people.
Besides, they can also set-up their budget and bids. Managing your ad campaign budget is crucial for running a successful campaign. You should optimize it based on your goals and budget, and decide how much you want to spend showing ads during a particular period. As for bids, you have to set up a bid amount, which must neither be high nor be too low. Too low, and your ads may not be shown enough at all. Too high and you end-up risking overspending.
You can also set-up a schedule for your campaign. This allows you to run your campaign only during particular time frames, like at times when your target audience might be the most active.
Once the campaign is set-up and starts running, you can further optimize it based on your preferences. You can edit and change all these options and set-up your campaign in a way that you see the best fit so that you get the maximum benefit out of it.
Conclusion
Unity is a boon for both publishers and advertisers alike. Its robust set of options allows both of them to reach their various goals. If you belong to one of these categories, you too can use these various options to either generate revenue or run ad campaigns.
